If you want to get more traffic to your website or an article on media platform, the SEO strategy is quite important.

The angle of sharing

Write articles from the perspective of sharing, not copy and paste official brands article.

The content of the article is best written from the perspective of a user, and that’s how to make users want to read.

Valuable content

Especially for new accounts or websites, valuable content is especially important because your readers don’t know you well, and you need to get their recognition through valuable content.

If your users think they may use it in the future, they will favorites or forward it.

For example, 10 museums that can be visited online, this kind of content is valuable to museums lovers.

Find the right keywords

You need to know what kind of keywords users will be interested in.

Before writing an article, confirm what the keywords are, start from the keywords, and solve the reader’s problems.

Try to include keywords in the content of the article as well.

For example, if you are doing English training, you need to check the keywords that are searched more, such as “workplace English training materials”, then your article should not only add this keyword, but also the content should also be around this keyword.

Series and columns

Prepare multiple articles and make a series, so that users know after reading that there will be follow-up 1-2-3-4 to increase user stickiness. Plus, you can create multiple columns to categorize your content so readers can find it easily.

Keywords for SEO

Whether it is a search engine or a self-media platform, there will be search traffic, which means that you need to repeat keywords for several times to get more free traffic.

For example, the article title, introduction, keywords, and content should be added with corresponding keywords.

Quality of the article

The article lies in quality, not quantity. You should try to make the content of an article as rich as possible, have a primary and secondary architecture, and update it frequently, so this article will continue to bring you traffic.

If you focus on the quantity of articles and ignore the quality, there is a good chance that the content with poor quality articles will be ignored by search engines and will not rank well.

Article schema

The content of the article should be prioritized, and I recommend that you must use the main title and subtitle, not only so that readers can quickly and clearly understand the content of the article, but also allow search engines to grasp the content of the article more quickly.

In addition to the H1 tag for the main heading, all other subheadings should be tagged with H2, and keywords should be added to the main subtitle.

Generally, the H2 label is sufficient, and if the content of the article is very long, the H 3 label can be used appropriately.

Article word count

There is no upper limit on the number of words, but it must exceed 1200 words, otherwise the content is not rich enough and it will be difficult to be recommended by search engines to a good position.

Traffic from other platforms

It’s important to add call-to-action, whether it’s link to your social media account, or others related articles. That’s how you keep your readers among all your platforms.