This is the ultimate digital marketing guide for beginners, provides you with a simple way to navigate digital marketing and gain the knowledge you need:
- How to build a digital marketing strategy
- Improve a website ranks on search engines
- Content marketing, mobile marketing, online advertising, etc.
- Selling products online
- Must-have marketing tools
What is the Digital Marketing
Digital marketing (or online marketing) is the promotion of products or services with potential customers via the Internet. This includes email marketing, SEO(Search Engine Optimization), SEM(Search Engine Marketing), display advertising, social media marketing, etc.
Digital Marketing Strategy
SEO(Search Engine Optimization)
SEO is short for Search Engine Optimization, when a user searches for a keyword or phrase in the search engine, they’ll get the relevant results. Some of them are paid to advertise, some are unpaid results.
The goal of SEO is to let your website rank a better place among the UNPAID results.
You can achieve this goal by optimizing your website page, like adding keywords, adding interlinks among pages, getting more backlinks, etc.
The most important thing of SEO is keyword research. Before you spend several months adding keywords to your Website, you need to make sure you’re working on the right keywords, that’s why keyword research is quite important in SEO strategy.
Social Media Marketing
Today social media has become an important part of our life, we use social networks to communicate with each other, share interesting information, even ask for some advice, etc.
As you can see, this is a great opportunity for online business.
We have a guide to show you how to start your social media marketing and answer all the below questions.
What, When, Where, Why, Who
- What you should post?
- When do you post?
- Where you should post? which platform?
- Why do you post?
- Who is doing the work?
Besides, some useful tools allow you to set up a post date, and check all the customer feedback in one place instead of login logout different social platforms. These tools will make account management much easier:
- Hootsuite
- Buffer
- Everypost
Must-have Digital Marketing Tools
There are a lot of tools that can help you implement your digital marketing strategy, the right tools can save you plenty of time, For example:
- Canva – FREE online image editor tools (also have a pro version with more functions)
- Elementor – FREE website design tools (also have a pro version with more functions)
- Mailchimp – FREE email marketing platform (also have a pro version with more functions)
- Pixabay – FREE no copyright image site
- Fiverr – Freelancer marketplace to hire someone to work for you
- etc.
We make a full list of useful digital marketing tools, and divide them into different categories on this page.
Where are FREE Digital Marketing courses with certification?
If you want to learn more about digital marketing, there are some FREE courses you can take, and able to get a certification.
- Google Digital Garage – online courses of digital marketing (FREE certification)
- Google Analytics – Online courses of website monitor (FREE certification)
- Hubspot – Quality blogs of digital marketing
Start Digital Marketing with a FREE WordPress website
If you want to start your online business with a WordPress website, and don’t know how to start it. We have a guide to help you create a website from the beginning.
- Create a website (Buy a domain and host for less than $30)
- Website configuration (by using template free theme and plugins)
- Website optimization (meet the SEO needs)