In 2022, print-on-demand is still growing, more and more people are jumping into this field, as it’s a low-risk, high-reward business opportunity. But, How can you stand out from all your competitors? How to attract more traffic to your shop?
Today, we’ll talk about print-on-demand marketing, including SEO, email marketing, Facebook ads, and more.
Print-on-demand platforms
Before we start the strategy part, I have a question for you:
Have you put your design to all the platforms possible?
The beauty of print-on-demand is you can upload your popular design to as many as platforms possible to reach more people.
Here are the best print-on-demand platforms you should join in:
- Redbubble
- Esty
- Printful
- Spreadshirt
- Teepublic
- Zazzle
1. Print-on-demand SEO
SEO stands for search engine optimization, however, the principles of SEO are not only applied to a search engine like Google, Bing, but also print-on-demand platforms like Amazon, Redbubble, Esty, and more.
Niche down your keywords
As you may know that the print-one-demand marketing is quite competitive, If you’re still using broad keywords, it’ll be difficult to rank on the top. It’s important to niche down your keywords.
For example, keywords like “cute shirt” can be very competitive, you can add separate interests or subjects to make it less competitive, “Sister cute shirt” or “Party cute shirt” can be more focused and unique.
Use tools to find the right keywords
How to find the right keywords? you can simply type the word in tools like Google Keyword Search, Google trend, SEMrush, etc., and find out what people are looking for.
Add the keywords in the product title, tag, and description
The most important place is the title, make sure you add the niched keywords in titles.
Make sure you use as many keywords as possible in tag, and description, that’s how you tell the platform what your product is.
2. Print-on-demand user-generated pictures
77% of customers prefer user-generated pictures over brand pictures, that’s how to create trust with your audiences.
Encourage your customers to share their photos of wearing your product, you can even offer some discount on their next order.
Display the shipping notice, customers’ order confirmation, or even emails from customer service on your product page.
3. Understand your audience
Always think about your audience, what they might like, what tone you should use to communicate with them.
To grab YOUR audience’s attention, you need to put more thought into the colors of your product, the lingo, and the photography on your website, highlight your unique selling point, or strong brand identity.
4. Paid advertising – Facebook Ads**
Facebook ads can be powerful tools to attract traffic to your website or listings. However, you need to use this tool wisely.
Always test your ads, you can try to run ads for 3 to 5 days, test all types of ads, video, images, wording, headlines, and learn from the results.
5. Print-on-demand email marketing
By using email marketing tools, it’s easy to reach your existing customers, and encourage them to purchase again.
Whether you sell your product from your own website or in a marketplace (Esty, Amazon), email marketing is a great way to reach your customers.
- Marketplace: Put an email sign up link to your subscription page
- Website of your own: Add a newsletter form on your homepage or on contact page
6. Promote yourself offline
Wearing your own designs, promoting your product to your friends or family, word-of-mouth can be a very powerful way to market your product.
7. Use Software Tools to Help You Succeed
To find the popular keywords on Etsy, you can use Sale Samurai.
To create an SEO strategy, choose Marmalead.
To edit a listing on a marketplace, use Vela.
To find the popular keywords on Google, choose Google trends.