The Ultimate Guide on Digital Marketing 2024

This is the ultimate digital marketing guide for beginners, provides you with a simple way to navigate digital marketing and gain the knowledge you need:

How to build a digital marketing strategy
Improve a website ranks on search engines
Content marketing, mobile marketing, online advertising, etc.
Selling products online
Must-have marketing tools

What is the Digital Marketing

Digital marketing (or online marketing) is the promotion of products or services with potential customers via the Internet. This includes email marketing, SEO(Search Engine Optimization), SEM(Search Engine Marketing), display advertising, social media marketing, etc.

Digital Marketing Strategy

SEO(Search Engine Optimization)

SEO is short for Search Engine Optimization, when a user searches for a keyword or phrase in the search engine, they’ll get the relevant results. Some of them are paid to advertise, some are unpaid results.

The goal of SEO is to let your website rank a better place among the UNPAID results.

You can achieve this goal by optimizing your website page, like adding keywords, adding interlinks among pages, getting more backlinks, etc.

The most important thing of SEO is keyword research. Before you spend several months adding keywords to your Website, you need to make sure you’re working on the right keywords, that’s why keyword research is quite important in SEO strategy.

Social Media Marketing

Today social media has become an important part of our life, we use social networks to communicate with each other, share interesting information, even ask for some advice, etc.

As you can see, this is a great opportunity for online business.

We have a guide to show you how to start your social media marketing and answer all the below questions.

What, When, Where, Why, Who

What you should post?
When do you post?
Where you should post? which platform?
Why do you post?
Who is doing the work?

Besides, some useful tools allow you to set up a post date, and check all the customer feedback in one place instead of login logout different social platforms. These tools will make account management much easier:

Hootsuite
Buffer
Everypost

Must-have Digital Marketing Tools

There are a lot of tools that can help you implement your digital marketing strategy, the right tools can save you plenty of time, For example:

Canva – FREE online image editor tools (also have a pro version with more functions)
Elementor – FREE website design tools (also have a pro version with more functions)
Mailchimp – FREE email marketing platform (also have a pro version with more functions)
Pixabay – FREE no copyright image site
Fiverr – Freelancer marketplace to hire someone to work for you
etc.

We make a full list of useful digital marketing tools, and divide them into different categories on this page.

Where are FREE Digital Marketing courses with certification?

If you want to learn more about digital marketing, there are some FREE courses you can take, and able to get a certification.

Google Digital Garage – online courses of digital marketing (FREE certification)
Google Analytics – Online courses of website monitor (FREE certification)
Hubspot – Quality blogs of digital marketing

Start Digital Marketing with a FREE WordPress website

If you want to start your online business with a WordPress website, and don’t know how to start it. We have a guide to help you create a website from the beginning.