Guide to Print-on-demand marketing

In 2022, print-on-demand is still growing, more and more people are jumping into this field, as it’s a low-risk, high-reward business opportunity. But, How can you stand out from all your competitors? How to attract more traffic to your shop?

Today, we’ll talk about print-on-demand marketing, including SEO, email marketing, Facebook ads, and more.

Print-on-demand platforms

Before we start the strategy part, I have a question for you:

Have you put your design to all the platforms possible?

The beauty of print-on-demand is you can upload your popular design to as many as platforms possible to reach more people.

Here are the best print-on-demand platforms you should join in:

Redbubble
Esty
Printful
Spreadshirt
Teepublic
Zazzle

1. Print-on-demand SEO

SEO stands for search engine optimization, however, the principles of SEO are not only applied to a search engine like Google, Bing, but also print-on-demand platforms like Amazon, Redbubble, Esty, and more.

Niche down your keywords

As you may know that the print-one-demand marketing is quite competitive, If you’re still using broad keywords, it’ll be difficult to rank on the top. It’s important to niche down your keywords.

For example, keywords like “cute shirt” can be very competitive, you can add separate interests or subjects to make it less competitive, “Sister cute shirt” or “Party cute shirt” can be more focused and unique.

Use tools to find the right keywords

How to find the right keywords? you can simply type the word in tools like Google Keyword Search, Google trend, SEMrush, etc., and find out what people are looking for.

Add the keywords in the product title, tag, and description

The most important place is the title, make sure you add the niched keywords in titles.

Make sure you use as many keywords as possible in tag, and description, that’s how you tell the platform what your product is.

2. Print-on-demand user-generated pictures

77% of customers prefer user-generated pictures over brand pictures, that’s how to create trust with your audiences.

Encourage your customers to share their photos of wearing your product, you can even offer some discount on their next order.

Display the shipping notice, customers’ order confirmation, or even emails from customer service on your product page.

3. Understand your audience

Always think about your audience, what they might like, what tone you should use to communicate with them.

To grab YOUR audience’s attention, you need to put more thought into the colors of your product, the lingo, and the photography on your website, highlight your unique selling point, or strong brand identity.